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 Your email address will not be publishedwhat is ur in ahrefs  Luckily, there are similar metrics around, one of which is Ahrefs URL Rating (UR)

URL Rating (UR) is a metric used in SEO that estimates the strength of a webpage’s backlink profile on a scale from 0 to 100. UR là viết tắt của URL Rating đo sức mạnh của backlink của một URL cụ thể và khả năng URL đó sẽ được xếp hạng cao trên Google. Increasing Ahrefs' DR Metric. Domain Rating (DR) and URL Rating (UR) are the metrics Ahrefs uses to rate the backlink profile of a website. Ahrefs’ Domain Rating (DR) is a measure of the strength of a website’s backlink profile. URL Rating (UR) is an SEO metric developed by Ahrefs that represents the strength of the page’s backlink profile. See full list on ahrefs. * All Links DR 50+ avg. . Discover what keywords you and your competitors already rank for in Google search. Important notes: UR is a page-level metric, whereas DR is a domain-level metric. Large image files. After logging in, you’ll see your customized list of sites that you’re tracking, all with the same set of metrics, like this: If you’re trying out Ahrefs 7-day trial, you’ll want to especially pay close attention to the following information so you can quickly understand the. Why This Doesn’t Matter. Phrase Match:. TF stands for “Trust Flow. For example, many of the top posts on Hey Grill, Hey are “smoked” recipes. For starters, you need to identify the three Cs of search intent for your target keyword and make sure your content is aligned with that. AdWords Top and AdWords Bottom. Ubersuggest:. How to see a site's backlinks history beyond the predefined 60 days. To see outbound links, you can head over to the Linked Domains report; see the example in the. St. Check for multiple ranking URLs. Find keywords with traffic potential. The bigger the number, the stronger a page's link profile is. Other indexes may do this differently and come up with different counts. Ahrefs is a software company that develops online SEO tools and free educational materials for marketing professionals. The free tool above shows your website’s “authority” as calculated by Ahrefs (i. It will show whether each final redirected URL contains a link back to your site. The buyer’s journey is broken down into three stages: Awareness. Fail to use H1 tags and other headings properly and pages become harder to skim and digest. NOTE. Login to Cpanel > Zone editor > Manage (next to the domain) > Add record > Type > TXT. Site Audit automatically groups issues by type and pulls printable reports – all fully visualized with colored charts. Develop the mindset needed to be a digital entrepreneur. It shows how your website’s backlink profile compares to the others in the Ahrefs database on a 100-point scale. Limit 10. While these measurements are helpful, recollect that sites don’t rank exclusively due to. Ahrefs Ahrefs’ Paragraph Generator can be utilized to quickly generate engaging and informative paragraphs for various types of content. But for every success story, there are plenty who never quite get there. Redirect tracer with HTTP Headers. How to monitor recent ranking changes in Site Explorer. Ahrefs Review & Tutorial 2023: How To Create Content That Sticks & Build Links That Count. The marketing funnel (also known as the purchase funnel or sales funnel) is based on the Awareness-Interest-Desire-Action (AIDA) model, first developed in 1898 by E. Choose the option to “Get search volume and forecasts”. Whether you are analyzing your own list of keywords or looking at the suggestions in Keywords Explorer, our Keyword Difficulty metric shows you the opportunities you can easily rank for. Kamu bisa memilih ingin mendapatkan laporan harian, mingguan, atau bulanan. It is simple to improve the domain authority and page rank, but an SEO can use some effective strategies to boost the website ranking in the search engine results. Our comprehensive data allows us to provide reliable estimations of a website's organic search traffic in Google. Ahrefs là gì? Tìm hiểu ngay các tính năng hữu ích cùng 13 chỉ số và thuật ngữ quan trọng của công cụ Ahrefs!. We are a lean, multinational startup that's headquartered in Singapore. domain/* mode from the drop-down. Its free features include: On-page SEO report. Account Access and Billing. There’s one other thing that may steal those precious clicks away from you: Google Ads. This metric shows how Ahrefs feels the webpage’s backlink profile stacks up against others in its database. According to Ahrefs, the Domain Rating of a website reflects its authority, but it is different from Moz’s. URL Distribution graph shows you all the backlinks linking to the Target URL, sorted based by the backlink pages' UR (URL Rating). xml. Keyword database update + improving search traffic estimations. By inputting sentences into the tool, users can receive rephrased versions that offer enhanced readability, improved flow, and better overall structure. The free tool above shows your website’s “authority” as calculated by Ahrefs (i. Ur was a city in the region of Sumer, southern Mesopotamia, and its ruins lie in what is modern-day Tell el-Muqayyar, Iraq. Let’s take a deeper look at each feature. Got that? Good. com. For beginners and intermediates, a simple option is to canonicalize faceted URLs to their master category or subcategory. Price: Free with an Ahrefs Webmaster Tools account. Use the interactive graph to see how traffic has progressed both globally and locally in 171 countries. These also play an important part in our SEO strategy and overall growth. This improves page speed, which, to reiterate, is a ranking factor. Switch the search mode from “Everywhere” to “In title” for the most relevant results and then hit “search”. January 28, 2021 6 min read. SE Ranking: Best for Small Businesses. Note that creating more links to random pages will not always help in increasing the rankings. URL Rating (UR) is one of the SEO metrics provided by Ahrefs, a widely popular toolset. 0: Automatically filters out backlinks that have not been recrawled for more than 6 months. It’s updated with fresh data every 15-30 minutes as our robots tirelessly crawl and recrawl the entire web. The key here is to pick a topic that has the potential to unlock more supporting topics. The final step in blogging for e-commerce is scaling up your efforts by creating repeatable processes for each step and hiring people to do the tasks you yourself don’t need to be doing. Ahrefs Rank (AR) ranks all the websites in our database in order, by the size and quality of their dofollow referring domains — basically, by their DR . Run a crawl of your website. g. If you like it and you want a paid version, Ubersuggest is still WAY more. Now, it’s time to put the “icing” on the cake and make it doubly clear to Google and searchers your page is relevant. Once uploaded, you can check if it was done correctly. Now let’s copy-paste the Content URLs (from the Content Explorer export) into Screaming Frog and run it. 5. Analyze your own website and find out why you’re not getting more leads from it. Learn how to elevate your website’s authority, improve rankings, and drive organic traffic. Customer Lifetime Value (CLV)traceroute ahrefs. Those that use it a bit will cost you $20/month. If Google ranks multiple URLs for a keyword, that can be a sign of a cannibalization issue. Ahrefs has a much better crawler, so UR is probably more reliable. Checking Traffic value history. com is linking out to. Click on the SERP features filter. Updated over a week ago. Ahrefs’ Social Media Bio Generator uses a language model that learns patterns, grammar, and vocabulary from large amounts of text data – then uses that knowledge to generate human-like text based on a given prompt or input. 3. organic traffic value. DR is a measure of the quantity and quality of the backlinks going to. 5. It is measured on a logarithmic scale from 0 to 100, with the latter. It does not buy data from Google. URL Rating (UR) The first metric we have is URL Rating, or simply UR. 5 billion searches on Google each day. That’s something I quite like, having scrolled past my share of unrelated or tired content in other marketing groups. To do that, search for your keyword and eyeball the caliber of sites on the first page. Amazon Associates. Go to Site Explorer > Overview > General > and tick the Organic traffic value box: If you have Weekly or Monthly selected in this graph's frequency, you need to click Avg. The bigger the number, the stronger a page's link profile is. 2. Therefore, the whole process of detecting spammy links comes down to the following steps:. For small websites, you can use Site Explorer to find all broken external links. An orphan page is a web page that has no incoming internal links on a website. In the search bar, change Exact URL to Domain and hit search. New project setup is easy. As a result, you'll be presented with a wealth of information, including: The page from which the link originates. That’s usually enough to decide if a site is worthy of further investigation. Ahrefs Backlink Checker Tool is a powerful tool for conducting comprehensive backlink analysis. So far, we’ve released 14 free SEO tools that you can try right away:. It does this by calculating a Keyword Difficulty score from 1 to 100, with 100 being the hardest. Our free keyword generator can help you discover 150 keyword ideas for (almost) any keyword. But if you want both lab data and field data at scale, the easiest way to get that is through their API. g. The first is with Google Search Console. Here’s a quick way to get a sense of your site’s CWV performance: Get a free Ahrefs Webmaster Tools (AWT) account. The orphan page cannot be accessed from any place on a website but can be visited via an external backlink or direct URL. Note that on-page SEO refers to actions taken on the website, while off-page SEO refers to actions taken outside of the website. If a user puts a website into Ahref's Site Explorer, then he can check its UR. (UR) that is. Write the content outline. The more your name. Benefits of keyword mapping. Ahrefs’ Paragraph Generator can be utilized to quickly generate engaging and informative paragraphs for various types of content. Then click on “Check Rating” button. Check the “Save as TXT for upload to Google Disavow Tool” box and click “Ok”: You can add. It represents the strength of the website’s backlink profile on a logarithmic scale from 0 to 100, with the latter being the strongest. DR is a measure of. Linked Domains are the unique domains that a website or subsection has links to. Not indexed = no chance of ever ranking for anything. “Indexed, though blocked by robots. 用 Ahrefs Webmaster Tools(Ahrefs站长工具、AWT)对您的网站进行全面抓取,检查100多个常见的 SEO 问题。 你还可以看到谁链接到了你的网站,并了解你目前在哪些关键词上的排名。 特色功能. , “online advertising”) Change the filter to Page text (page should update once you’ve clicked it) In this example, there are 21 results. Check if this is the case for your site by installing Ahrefs’ SEO Toolbar, visiting a few faceted URLs, and checking the “Indexability” tab. Step 1. This means it costs one "export row" to show page and domain metrics for the URL you visit when. The Simple Guide. And while this. ”. Building backlinks for SEO. Ahrefs' keyword database has 19. DR is a domain-level metric, and UR is a page-level metric. Ahrefs’ Paragraph Rewriter can be beneficial for content creators, editors, or writers who need to enhance or refine their written content. Remove superfluous information. The three Cs are: C ontent type. Let me explain with a crude example. SEO Content Optimization: Finding And Turning Keywords Into Engaging Article Topics. Data, experiences, opinions—anything they can’t find elsewhere. Just this month, we uploaded a whopping 7. When you are done writing URLs, make sure to check the box that says “I’m not a robot”. If we do this for the keyword “womens pajamas,” the top results are dominated by huge brands like Kohls, Target, and Amazon. Here’s the process: Go to Google Keyword Planner. Let’s find some unlinked brand mentions. Web Explorer lets you search through Yep, our search engine’s, entire database of pages and links using search operators. (You can close the dedicated presenter view window. Ahrefs Alerts is a powerful feature that allows you to set up notifications for changes in your UR or that of your. But there are a few additional conditions that can. DR is a measure of the quantity and quality of the backlinks going to an entire domain, while UR rates the backlinks going to a specific page. Domain Rating is widely used in the SEO community to evaluate link-building opportunities and estimate the website’s authority gained via backlinks. Track keywords in Rank Tracker to see a detailed snapshot of your sitewide ranking progress. Next, choose a name, copy and paste the TXT record from Search Console into the “Record” box, then hit “Add. In the below example, the target URL is ahrefs. By inputting a paragraph into the tool, users can receive a rewritten version that offers improved clarity, structure, and overall quality. The source domain splits its rating equally amongst the domains it. A “crawl” is where software scans your website to find SEO issues. Ahrefs: Ahrefs is known for its robust features but tends to be more expensive, with pricing plans that cater to different user needs. For example, let’s compare “digital marketing” with “online marketing. 4. Once analyzed, you will be able to see a number of SEO metrics like organic traffic, number of referring domains, backlinks, etc. Meta charset. Step 3. Additionally, DR does not take into consideration the. Grab a seat, a pen and paper (or laptop), then brainstorm ideas for content pillars. It is now the default view for Ahrefs’ Site Explorer. Let’s kick this off with the dealbreaker. So the first step is a quick spot-check to see whether the dead page has desirable backlinks. But thanks to many of you, we’ve come to realize that this update actually caused a decrease in search traffic estimations for many websites. Create an initial keyword list. DR is measured on a logarithmic scale from 0 to 100, with the latter being the strongest. Overview 2. But you’re here for specific examples. 1. 7. UR: URL rating shows the strength of a target page's backlink profile, from 0-100. Sidenote. In short: Ahrefs is an SEO tool designed to help people get higher Google rankings. But SEO tools like Ahrefs offer a metric calculated similarly to Google’s algorithm for measuring the relative importance of a page and website. That value depends on several factors such as the topical relevance and authority of the linking page, the authority of the site that the linking page is on, and more. Align your content with the “three Cs of search intent”. If lucrative keywords are the output of keyword research, seed keywords are the input. All the work to increase DA DR UR and TF will be done with high quality backlinks and by using whitehat strategy to keep your website safe. This is the best way of sharing affiliate programs—because regardless of your niche, these networks will be great for you. Domain Authority and its page-level equivalent Page Authority – DA and PA – are two of the best-known and most respected metrics in the SEO industry, widely used to rate a domain or page's rankability. Ahrefs is an all-in-one SEO toolset for growing search traffic and optimizing websites. Our own crawler AhrefsBot allows us to visit about 6 billion pages daily, index ~90 billion. Add keyword modifiers (optional) Make it readable (optional) Make it lowercase. Search engine marketing (SEM, aka search marketing) is a type of digital marketing that utilizes search engines like Google to get more traffic to a website. Pages per session. It is entirely possible to have a sky-high DR and still not rank, just as it is possible to rank a site with a DR of 30. 外链锚文本 -分析锚文本,看看你的竞争对手如何优化他们的外链配置文件。. Link Building: find the strongest backlink opportunities in a niche. Instead, try to write a subject line that describes the reason for your email and evokes curiosity. Phrase match. Here at Ahrefs, we have a website authority metric of our own called Domain Rating. Learn how to elevate your website’s authority, improve rankings, and drive organic traffic. Why This Doesn’t Matter. It is entirely possible to have a sky-high DR and still not rank, just as it is possible to rank a site with a DR of 30. You can also check out the New/Lost/Broken backlinks report separately. It is already the biggest database on the web, and it’s growing steadily. Further investigate any with the label “Link lost : (”. It reflects the amount of “link juice” that a site has and is able to pass onto another site through links. URL Rating (UR) is a metric that shows how strong a backlink profile of a target URL is on a scale from 1 to 100. It runs on a scale from zero to a hundred. We start charging for them as soon as they consume more than. Interest – When someone expresses interest in your. Grab “key moments” in Google by adding timestamps. The first step of a SERP analysis is to get a rough sense of the traffic opportunity and ranking difficulty opportunity. Then, click "+ New List". Crafting SEO content is about giving searchers what they want and making it “sticky. Website navigation is the process of a user interacting with a website by selecting links, buttons, and other elements to discover the content on a site. Ahrefs SEO 工具栏是 Chrome 和 Firefox 的免费扩展程序,可提供有关您访问的页面和网站的宝贵 SEO 数据。. Luckily, there are two easy ways to check whether your site is indexed. Ahrefs API is designed to empower our users to use data from Ahrefs Index in the way that suits best to users' needs. Technical SEO is the most important part of SEO until it isn’t. Crawl your website for SEO issues that can hurt your rankings, including: Missing title tags and meta descriptions. They have a huge keyword database with 19. Just enter up to ten words or phrases and choose from one of six keyword ideas reports. Even if nothing is stopping Google from finding your page, you still need to “prove” to them that it deserves to rank. Enter your domain in cell A1 of the sheet labelled “Settings,” then paste the referring pages (from the Lost Backlinks report) into column A in the sheet labelled “Redirects. If you need to export the list of issues, not just. Ahrefs API enables using our backlinks data in your applications. Follow the steps below to create content pillars for your website. SEO automation saves you time and money by automating repetitive tasks such as reporting, site auditing, ranking updates, and much more. Updated over a week ago. NOTE: This service only increase UR metric of ahrefs nothing else ,also no report after order is included URL Rating (UR) shows the strength of a page's link profile on a 100-point scale. Ahrefs currently does not offer a free trial. A crawler is an internet program designed to browse the internet systematically. Final thoughts. Ahrefs will start tracking data and will send you regular updates. It is measured on a scale from 0 to 100, with the latter being the hardest to rank for. Domain Rating (DR) shows the strength of a website's backlink profile compared to the others in our database on a 100-point scale. How to see a site's backlinks history beyond the predefined 60 days. Crawl your website for SEO issues that can hurt your rankings, including: Missing title tags and meta descriptions. ” In other words, the UR counts the strength of the link profile for a given page—in our case, a post on CoSchedule’s blog—based on the total number of links (both internal and external) that this page has. Guest blogging for leads. Duration: 7 hours 4 minutes. 0 is more accurate and updated more frequently than Overview 1. Written by Helen. So what does this mean? Technically, a link from a page with a higher UR could pass more immediate “link juice”, even if it’s on a site with a lower DR. The Overview report in Ahrefs’ Site Explorer is a great starting point for understanding your backlink profile. Ahrefs all-in-one SEO toolset can help users with: Competitor research: unveil competitor's organic keywords, backlink strategies and PPC keywords. Go to the Organic keywords report. com is defining the Domain rating and URL rating for each site based on its traffic and link building profile. In summary, both Moz and Ahrefs are valuable SEO tools, but the choice between them often depends on your specific needs and budget. Ahrefs is an all-in-one SEO toolset for growing search traffic and optimizing websites. More organic SOV means more traffic, leads, and revenue for your business. There’s no point in targeting keywords that nobody types into Google because they won’t send you traffic even if you rank #1. Ahrefs has the world’s largest index of live backlinks. A link profile is a term in SEO that refers to the complete collection of external backlinks pointing to a website. This tool also shows keyword-related metrics, such as. DR is a measure of the quantity and quality of the backlinks going to an entire domain, while UR rates the backlinks going to a specific page. ”. SEO tools. Ahrefs Keywords Explorer gives you the estimated number of backlinks you have to include on a page so that it ranks. , high UR) page on that same site. To show you the SEO metrics, the Toolbar consumes the "Export rows per month" from your account limits: 1 row per URL. How to Interpret the URL Rating? This metric values a given page on a 100-point scale. Use this website to merge the CSVs into one. The Ahrefs crawler is the second most active crawler in the world (only Google’s crawler is more active). Link equity or “link juice” is a level of authority or value that is passed from a linking page to the page or pages it links to. You’ll need to run one using AWT to form the basis of your SEO audit. The new Ahrefs SEO toolbar solves this problem by only loading data for the current tab, and new tabs. There are 3 kinds of users you can have on your Ahrefs subscription: Inactive, Casual, and Power. Build share triggers into your content. We at Ahrefs use the Domain Rating (DR) metric to measure an overall website authority. Dengan fitur ini, kamu bisa dengan mudah memantau performa situs dan mengatur strategi berikutnya. You won't find it in any similar tool. 使用 HTTP 标头重定向跟踪器. User and customer acquisition. One of the best ways to promote your video is to have it rank on YouTube and Google. Refreshing the content, making it more up to date. On the left-hand menu, go to the report on backlinks. Just log in to your site’s CMS (e. Believe us—we’ve tried them. So each type of digital content requires you to possess different skills. Create buyer personas. Find relevant keywords from our database of over 8 billion queries. Both internal and external links are. Whether or not it's best for you will depend on who you are. Majestic – TF of 20+, with a TF/CF ratio of at least 1/2. 0 Comments. Check for 140+ SEO issues. Recommendation. Check your notability. On the main Dashboard screen, click “Disavow links” in the row with the desired website, then choose “Export. Note that creating more links to random pages will not always help in increasing the rankings. DR is a measure of the quantity and quality of the backlinks going to an entire domain, while UR rates the backlinks going to. Ahrefs Rank (AR) URL Rating (UR) Domain Rating. Add relevant YouTube tags. It isn’t about repeating keywords. 全球超过 10 万名 SEO 专业人士在日常工作中使用它。. 在移除之前,页面依然可能会在搜索结果中展现出来。. If that isn’t the case for your services, it’s not a local SEO opportunity. Large image files. Discover your competitors’ “linkable assets”. That’s because Overview 2. At Ahrefs, we have seen significant success in offering free tools. Here at Ahrefs, we have our own metric to measure the authority of the page. So the first thing you need to do is check the strength of the competition relative to your website. When we studied the relationship between UR and organic search traffic, we found a clear positive correlation. UR score: 20; Exact anchor match %: 10%. For web pages, select the precise URL method from the drop-down. Find the main topic to create a content pillar around. Article spinning replaces words, phrases, and sentences with alternate versions to make the content look original to search engine crawlers and website visitors. It will give you tons of insight into your competitors and you will make much better marketing decisions. Increase in Moz DA up to 50. Research. Domain Rating (DR) and URL Rating (UR) are the metrics Ahrefs uses to rate the backlink profile of a website. , the buyer’s journey. Plug any website, subfolder or web page. URL Rating (UR) is a good replacement metric for PageRank because it has a lot in common with the PageRank formula. Just type in a broad keyword like “drone,” hit “Find keywords,” and you’ll see the top 100 most popular keywords. Some of the most popular ways to use Ahrefs include tasks like checking backlinks,. It shows estimated traffic data for pages and domains. They are called URL rating (UR) and domain rating (DR), measured on a 100-point scale, and measure the relative strength of a page’s or website’s backlink profile. Just input or import a list of keywords, add multiple countries per keyword and tell us your competitors’ URLs. 0 reports. However, you should note that Google does not always use the exact title tag on SERP. Your seed keywords might be “headphones,” “earbuds,” “earphones,” and “beats. Verification should be successful if you’re able to see the file when you click on the link provided. Link equity or “link juice” is a level of authority or value that is passed from a linking page to the page or pages it links to. He has been involved in product marketing at various SaaS companies for more than seven years, specializing in content marketing and short-form video. When you log into your Ahrefs account, you can see your Dashboard with the overview metrics of your projects. Lastly, ranking outside of the first page gives you 0% SEO visibility. Speed of crawling/updating: this depends on a page's URL Rating (UR). Fill in/update the Notion card. e. 1%) from websites with UR 20-29 and so on. , seed keywords ), and hit enter. 2. Some of the most popular ways to use Ahrefs include tasks like checking backlinks, conducting. Ahrefs’ AI Sentence Rewriter Tool can be highly useful for content creators, writers, and editors who want to improve the quality and clarity of their sentences. I selected a sample of a few big websites focused on engineering, marketing and food topics. New Ahrefs tool: Web Explorer. With Ahrefs, you can perform a variety of tasks such as competitor analysis, keyword research, and content optimization. Ahrefs is a leading SEO software suite with a robust list of features, including backlink analysis, keyword research and technical SEO audits. There are two ways to do SEM. If a broken link building opportunity is unlikely to lead to high-quality links, it’s pointless pursuing it. The lower the better. How to find the backlinks identified by Ahrefs on the target page. DR is a measure of the quantity and quality of the backlinks going to an entire domain, while UR rates the backlinks going to a specific page. Therefore, if you want to test an SEO tool before using it, Semrush is a better option than Ahrefs. domains):SIDENOTE. Ahrefs is a software company that develops online SEO tools and free educational materials for marketing professionals. Ahrefs Terminology URL Rating (UR) URL Rating (UR) represents the strength of the target page; it is done by evaluating the backlink profile of the page on a logarithmic scale from 0 to 100, here more rating is considered better. Here’s how I’ll approach it for free using Ahrefs Webmaster Tools: Head over to your most recent Site Audit and click on Page Explorer; Enter your keyword into the search bar (e. You should already have a proven topic if you’ve done keyword research. And those that use it a lot will cost you $50/month ( Learn more about user types here ). The purpose of content spinning. Today, we update our index with the freshest backlinks on the web every 15 minutes, and our crawler processes up to 8 billion pages a day. Brainstorm “seed” keywords. The higher a website’s Domain Rating (DR), the stronger and more authoritative it is. Run giveaways. Ahrefs calculates DR based on the quantity and quality of external backlinks to a specific domain. If it is, I still pop it in Ahrefs, because it’s important to explore a domain’s linking sites and where. ahrefs. If you are building an FAQ page for SEO, you really can’t avoid doing keyword research. These are also known as outgoing domains. The page title appears in Google’s search results, social media feeds, and in the browser tab. How to upload a disavowed links file in Ahrefs Site Explorer. Najważniejszą rzeczą którą robi Ahrefs jest wspieranie swojego software’u świetnymi wpisami poradnikowymi na ich blogu i filmami kanale YouTube. When analyzing a link profile, both the quantity and quality of backlinks should be taken into account, as they are both important factors. Organic search results also include various SERP features, such as featured snippets. , WordPress), navigate to the old post, then delete the old content and replace it with the new. But, according to Google’s John Mueller, LSI keywords don’t exist:Core Web Vitals. 1. If Google ranks multiple URLs for a keyword, that can be a sign of a cannibalization issue. Go to the Performance report. Given that this isn’t usually the case for unpopular topics, a zero-volume. However, you can’t just target any random topic—you need to write about topics people are searching for.